# Best practices for perfect product titles for Amazon listings (with examples).

Written by  
Mario Weddell

Optimizing your product titles is one of the best ways to improve your listings on Amazon. Good titles make your products more likely to appear in the search results and can inspire customers to click on your listings.

When creating product titles for a marketplace catalog, a one-size-fits-all approach does not work. Products in different categories should have different information in the titles. For example, product titles for jewelry shouldn't follow the same structure as titles for pet food. Feedonomics helps merchants optimize their product catalogs for Amazon, ensuring that the titles and other attributes follow best practices for [each product category](/content/blog/product-categorization/index.html) on the marketplace.

At the bottom of this article, we have included several examples of good titles for every major product category on Amazon. Before we get to the examples, let’s take a look at the best practices and requirements for Amazon product titles.

## What are Amazon’s best practices for Amazon product titles?

Amazon provides general guidelines for merchants to apply to their product titles.

The basic title structure starts with the brand, followed by the product model or name, followed by any relevant product nouns. Parent product titles should not include additional variation information, such as color. Variation details should only go in the child product titles.

Here are two Amazon title examples:

- **Example Amazon parent listing:** Crocs Beach Clog
- **Example Amazon child listing:** Crocs Beach Clog, Lime Green, Men's Size 8-9

Amazon’s main tip for titles is to include enough information for a shopper to make the purchase based on the product title alone. Of course, most customers look at the full product listing and not only the title, but a good product title is key to creating a positive first impression.

Amazon has specific title requirements, and while enforcement of them is inconsistent, merchants who get away with ignoring Amazon's requirements at first may eventually have their entire product catalog disapproved and unlisted. It’s best to follow these rules when you first upload your catalog to the marketplace.

- Do not include promotional phrases in your titles, like “best on the market” or “free shipping.”
- Don’t get cute with decorative characters, such as (ᵔᴥᵔ) or !!!.
- Follow the character length limit for your product category (spaces count).
- Include product nouns such as “basketball shoe” or “night light.”

Amazon also provides some additional tips for titles, which we’ve condensed here:

- Keep titles as concise as possible.
- Use title casing.
- Abbreviate measurements.
- Don’t include the merchant name in the title (including your brand is OK).
- Use numerals.

## What are Feedonomics’ best practices for Amazon product titles?

Feedonomics makes every effort to stay up-to-date on changing channel requirements and follow the best practices for every marketplace, but there are times when the best practices are open-ended, vague, or seem to conflict with other information found on the site. Our feed specialists work closely with merchants to help them optimize their product listings in accordance with channel requirements whenever possible.

Required and recommended title lengths are not clearly delineated on Amazon. The inventory templates and the style guides don’t always match up, and it’s not unusual to find best sellers on Amazon that have longer titles than the recommended lengths. With that said, our team has found that titles shorter than 150 characters typically perform the best.

Use title casing, abbreviate measurements, and include the design or adjectives that help shoppers understand what you’re selling. For example, if you’re selling a reversible blanket, include the size measurements and the material, but also make sure to note that it’s reversible in the title! That could influence a shopper’s decision, and would also surface the blanket in search results for “reversible blanket.”

You don’t need to completely overload your titles with information. Remember that you should use bullet points and descriptions to go into more detail about your product. An Amazon product listing title that is too many characters in length can look spammy and unprofessional, and erode trust in your listings.

Amazon expects merchants to put their brand name at the front of their titles. In general, this is the best way to go, especially for well-known brands. However, some major brands choose to put their brand name more toward the middle of the product title. For example, Huggies and Pampers start their titles with the size of their baby diapers and the count per package before displaying the brand name. There’s nothing wrong with doing this, and Amazon states that [it won’t suppress listings](https://sellercentral.amazon.com/gp/help/external/YTR6SYGFA5E3EQC) without a brand name at the beginning of the titles. Note that putting your brand name at the front can help increase your brand recognition. Consider [running some A/B tests](/content/blog/how-feedonomics-empowers-a-b-testing-for-better-product-listings/index.html) to help you decide.

## Examples of Amazon product titles by category.

### Automotive & Powersports.

**Product type:** automotive parts and accessories  
**Recommended additional info:** power, size, safety features, accessory count  
**Example:** Feedonomics FeedoRoadvac Portable High Power Handheld Car Vacuum Cleaner with 3 Additional Attachments

**Product type:** automotive tools and equipment  
**Recommended additional info:** count, size, tools, accessories  
**Example:** Feedonomics FeedoFix 39-Piece General Household Tool Set + Storage Case

**Product type:** tires and wheels  
**Recommended additional info:** features, portability  
**Example:** Feedonomics FeedoTransport Portable Air Compressor Car Tire Inflator

### Baby.

**Product type:** diapers  
**Recommended additional info:** size, softness, fabric, quantity, fragrance  
**Example:** Feedonomics FeedoCare Baby Diapers, Unscented, Size 4, 160 Ct.

**Product type:** car seat  
**Recommended additional info:** safety, features, flexibility  
**Example:** Feedonomics FeedoSeat 3-in-1 Convertible Car Seat, Rear-Facing, Crash-Tested & Approved

**Product type:** strollers and accessories  
**Recommended additional info:** safety, size, transportable, design  
**Example:** Feedonomics FeedoSafe Lightweight Double Stroller with Tandem Seating

### Beauty.

**Product type:** skin care  
**Recommended additional info:** size in ounces, SPF, skin type, intended use  
**Example:** Feedonomics FeedoFace Oil-Free Face Moisturizing Lotion, SPF 30 – 3 oz

**Product type:** hair care  
**Recommended additional info:** size, smell, use  
**Example:** Feedonomics FeedoSoft Coconut Milk Shampoo, Paraben and Sulfate Free – 25.4 fl oz

**Product type:** makeup  
**Recommended additional info:** benefits, safety, waterproof, size  
**Example:** Feedonomics FeedoClean Oil-Free Gentle Liquid Eye Makeup Remover – 5.5 fl oz

### Books.

**Product type:** calendars  
**Recommended additional info:** size, dates, year, accessories  
**Example:** Feedonomics FeedOrganize 2022 Big Grid Family Wall Organizer Calendar: 17 Month Calendar with 200+ Stickers Included

**Product type:** children’s books  
**Recommended additional info:** subtitle, series  
**Example:** Neato Feedo the Dancing Flamingo

**Product type:** science textbook  
**Recommended additional info:** subtitle, edition  
**Example:** The Basics of Multichannel Ecommerce (3rd Edition)

### Camera & Photo.

**Product type:** video camera  
**Recommended additional info:** quality, features, zoom, model  
**Example:** Feedonomics D7X50 SnapFeed Full HD Night Vision Video Camera with 16x Zoom and Remote Control

**Product type:** security camera  
**Recommended additional info:** quality, features, audio, model  
**Example:** Feedonomics FeedSafety Camera with Color Night Vision + Indoor/Outdoor Camera with 2-Way Audio

**Product type:** accessories  
**Recommended additional info:** size, features  
**Example:** Feedonomics FeedoPod 12” Ring Light with Tripod + 67” Tripod Stand

### Cell Phones & Accessories.

**Product type:** cell phone accessories  
**Recommended additional info:** features, accessories, size, color  
**Example:** Feedonomics FeedoGrip Cell Phone Stand + Dock, Black

**Product type:** cell phone accessories  
**Recommended additional info:** design, color, size, phone pairing  
**Example:** Feedonomics FeedoPhone Ultra Slim Shockproof Case for iPhone XR, Silicone, Black

**Product type:** cell phone accessories  
**Recommended additional info:** waterproof, transportable, color, connectivity  
**Example:** Feedonomics FeedoBeats Waterproof Portable Bluetooth Speaker in Black

### Clothing & Accessories.

**Product type:** sunglasses  
**Recommended additional info:** gender, design, color, polarized, UV block  
**Example:** Feedonomics FeedoFashion Cat Eye Polarized Sunglasses for Women with UV400 Protection

**Product type:** clothing  
**Recommended additional info:** fit, gender, size (variations), color (variations)  
**Example:** Feedonomics Men’s Premium Flex Denim Pant Regular Fit

### Collectible Coins.

**Product type:** coins  
**Recommended additional info:** quality, year, metal, year, quantity, circulation  
**Example:** 1985 US Mint Proof Set in Original Government Packaging

**Product type:** coins  
**Recommended additional info:** size, quality, year, color  
**Example:** 1987 1 oz Silver Darth Vader Commemorative Coin

### Computers.

**Product type:** accessories  
**Recommended additional info:** features, accessories, design  
**Example:** Feedonomics FeedoType Wireless Mechanical Keyboard and Mouse

**Product type:** printers and ink  
**Recommended additional info:** function, connectivity, ink type, model number  
**Example:** Feedonomics FDX8080 FeedoJet Wireless Inkjet Printer with Mobile Print, Scan, and Copy

**Product type:** drives and storage  
**Recommended additional info:** color, count, storage capacity  
**Example:** Feedonomics FeedoSave 2-Pack USB Flash Drives with 32 GB Memory Storage and LED Light, Blue and Black

### Consumer Electronics.

**Product type:** car electronics  
**Recommended additional info:** features, safety, recording, compatibility, model  
**Example:** Feedonomics FeedoDash XR57 Dash Cam Car Driving Recorder with 3” LCD Screen, 170-Degree Wide Angle, G Sensor, Parking Monitor, Loop Recording, and Motion Detector

**Product type:** headphones  
**Recommended additional info:** noise cancelling, bluetooth, design, model  
**Example:** Feedonomics FeedoSound FS-NC50 Wireless Over-Ear Bluetooth Noise Cancelling Headphones

**Product type:** TV and video  
**Recommended additional info:** size, quality, HD  
**Example:** Feedonomics FeedoVista 32” HD Plasma Smart TV

### Entertainment Collectibles.

**Product type:** vintage collectible  
**Recommended additional info:** quality, quantity, category  
**Example:** Feedonomics 100 Vintage Oddball Trading Card Set in Sealed Packaging

**Product type:** collectible  
**Recommended additional info:** year, quantity, quality, rarity  
**Example:** Feedonomics 2017 FDX Road to FeedMania Sealed Box with 52 Cards + 5 Exclusive RTF Cards

### Gift Cards.

**Product type:** gift card  
**Recommended additional info:** amount, brand, store  
**Example:** Feedonomics Swag Shop $100 E-Gift Card

### Grocery & Gourmet Food.

**Product type:** beverages  
**Recommended additional info:** sweetened, quantity, size, flavor  
**Example:** Feedonomics FeedoGreeto Unsweetened Blonde Roast Iced Coffee – 48 oz

**Product type:** breads and bakery  
**Recommended additional info:** nutrition, size, organic, ingredient  
**Example:** Feedonomics FeedoFarmhouse Whole Grain 100% Whole Wheat Bread – 24 oz

**Product type:** snack foods  
**Recommended additional info:** flavor, size, quantity  
**Example:** Feedonomics FeedoPlex Buttered Popcorn in Classic Microwave Bag, 3 Count 3.29 oz Bags

### Health & Personal Care.

**Product type:** cotton balls  
**Recommended additional info:** size, chemicals, sterility, quantity  
**Example:** Feedonomics FeedCloud Cotton Balls, Non-Sterile, 2 Packs of 100

**Product type:** antibiotics  
**Recommended additional info:** features, quality, count, extracts, size  
**Example:** Feedonomics FeedoAid First Aid Triple Antibacterial Ointment, Maximum Strength, Multipurpose Infection Treatment and Skin Repair, 3 oz

**Product type:** hair care  
**Recommended additional info:** size, gender, quantity, color  
**Example:** Feedonomics 4” No-Slip Large Claw Clip for Women with Thick and Thin Hair, 4-Pack in 4 Colors

### Home, Home Decor, Kitchen & Garden Furniture.

**Product type:** kitchen  
**Recommended additional info:** quality, quantity, features  
**Example:** Feedonomics Silicone, Non-Stick, Food-Safe Baking Mat – Pack of 2

**Product type:** bedding and bath  
**Recommended additional info:** quantity, size, color, features, material  
**Example:** Feedonomics 4-Piece Extra Soft Queen Bamboo Sheet Set with Fitted Sheet, Flat Sheet, and 2 Breathable Pillow Cases – Black

**Product type:** organization  
**Recommended additional info:** quality, BPA, size  
**Example:** Feedonomics FeedoSeal Kitchen and Pantry Storage Container Set – BPA-Free with Durable Lids

### Industrial & Scientific.

**Product type:** lab and scientific  
**Recommended additional info:** color, size, quality, count  
**Example:** Feedonomics All-Purpose Plastic Spray Bottles for Cleaning Solutions with Adjustable Leak-Proof Nozzle (2-Pack, 24 oz, Blue)

**Product type:** janitorial  
**Recommended additional info:** count, quality, color  
**Example:** Feedonomics FeedoClear Safety Glasses, Clear with Black Frame, 12 Pairs

**Product type:** safety  
**Recommended additional info:** quantity, quality, features, color  
**Example:** Feedonomics Pack of 100 Disposable Face Masks with Effective Filtration and Elastic Ear Loops, 100-Pack, Blue

### Jewelry.

**Product type:** jewelry  
**Recommended additional info:** quality, color, charm, size, metal  
**Example:** Feedonomics 18K Gold Heart Necklace with Gold Choker Arrow Bar, 30”

**Product type:** jewelry  
**Recommended additional info:** color, charm, metal  
**Example:** Feedonomics Platinum Plated Sterling Silver Flower Halo Ring

**Product type:** jewelry  
**Recommended additional info:** quality, features, color, size, metal  
**Example:** Feedonomics Women’s 70 mm 14K Large Gold Hoop Earrings for Sensitive Ears

### Lighting.

**Product type:** light bulbs  
**Recommended additional info:** color, quality, count, temperature  
**Example:** Feedonomics FeedoGlow 4-Pack LED Light Bulb, Bright White

**Product type:** lights  
**Recommended additional info:** color, quality, count, size  
**Example:** Feedonomics FeedoTrak LED Strip Lights, 32’ in 300 Color-Changing Lights

**Product type:** vanity lighting fixtures  
**Recommended additional info:** color, quality, count, features  
**Example:** Feedonomics FeedoLight Dimmable Modern 4 LED Vanity Lights for Over Mirror

### Luggage & Travel Accessories.

**Product type:** luggage  
**Recommended additional info:** color, size  
**Example:** Feedonomics FeedoFly 21” Carry-On Suitcase, Black

**Product type:** travel duffels  
**Recommended additional info:** color, size, features, portability, waterproof  
**Example:** Feedonomics Foldable Travel Duffel Bag with Shoe Compartment (Waterproof and Tear-Resistant)

**Product type:** garment bags  
**Recommended additional info:** features, color, size  
**Example:** Feedonomics 54” Breathable Suit and Dress Black Garment Bag with Cover

### Music.

**Product type:** music  
**Recommended additional info:** album title, box set  
**Example:** Feedonomix Vol. 3

### Musical Instruments.

**Product type:** guitars  
**Recommended additional info:** features, size, type, strings  
**Example:** Feedonomics FeedoNaut Dreadnought Acoustic Guitar with Steel Strings

**Product type:** DJ equipment and accessories  
**Recommended additional info:** features, bluetooth, shape  
**Example:** Feedonomics FeedoMix Wired Over-Ear Headphones with Audio Jack for Computer Recording

**Product type:** amps  
**Recommended additional info:** features, purpose, wattage, color  
**Example:** Feedonomics 10W Electric Guitar Amplifier, Black

### Office Products.

**Product type:** office electronics  
**Recommended additional info:** size, count, quality  
**Example:** Feedonomics FeedoShred 8 Sheet Capacity Cross-Cut Paper and Credit Card Shredder, 4 Gallon

**Product type:** office supplies  
**Recommended additional info:** size, count, quality  
**Example:** Feedonomics Thermal Laminating Pouches, 100 Pack, 9” x 11.5”

**Product type:** office furniture  
**Recommended additional info:** quality, features  
**Example:** Feedonomics FeedoAir Home Office Swivel Desk Chair with Mesh and Lumbar Support

### Outdoors (Outdoor Gear, Outdoor Sports Apparel, Cycling, & Action Sports).

**Product type:** outdoor clothing  
**Recommended additional info:** color, features, gender  
**Example:** Feedonomics FeedoSide Men’s Snow Sports Cargo Pants, Black

**Product type:** climbing  
**Recommended additional info:** size, features, measurement variations  
**Example:** Feedonomics FeedoHook Static Rock Climbing Rope – 32ft, 64ft, 96ft, 160ft, 230ft, 500ft, 1000ft

**Product type:** accessories  
**Recommended additional info:** features, quality, size, accessories  
**Example:** Feedonomics FeedoChill 14 oz Sports Water Bottle with 3 Lids, Vacuum-Insulated, Stainless Steel, Modern Double-Walled, Thermo Mug Metal Canteen

### Shoes, Handbags & Sunglasses.

**Product type:** handbags  
**Recommended additional info:** size, gender, quality, material  
**Example:** Feedonomics Women’s Bamboo Large Tote Bag

**Product type:** sandals  
**Recommended additional info**: gender, quality, style  
**Example:** Feedonomics FeedoStyle Women’s Criss-Cross Sports Sandal

**Product type:** sunglasses  
**Recommended additional info:** size, quality, shape, gender  
**Example:** Feedonomics FeedoHavana Unisex Small Square Polarized Sunglasses

### Software & Video Games.

**Product type:** video game accessories  
**Recommended additional info:** quality, features, storage  
**Example:** Feedonomics FeedoPlay Advanced All-In-One Virtual Reality Headset – 64 GB

**Product type:** gaming systems  
**Recommended additional info:** quality, quantity, vintage, features  
**Example:** Feedonomics Retro Mini Classic Gaming System with Controller and Built-In 620 Games

**Product type:** video game  
**Recommended additional info:** name, platform, edition  
**Example:** Revenge of the Feeds – Nintendo Switch

### Sports (Exercise & Fitness, Hunting Accessories, Team Sports).

**Product type:** athletic clothing  
**Recommended additional info:** gender, quality, sport  
**Example:** Feedonomics FeedoSport Men’s Tech Golf Polo

**Product type:** hunting and fishing  
**Recommended additional info:** size, quality  
**Example:** Feedonomics FeedoSteel Fixed Blade Outdoor Knife, 4.1 in

**Product type:** exercise and fitness  
**Recommended additional info:** shape, size, weight, features  
**Example:** Feedonomics Hex Dumbbell Hand Weight, 25 lb

### Apparel, Boating & Fishing, and Game.

**Product type:** outdoor clothing  
**Recommended additional info:** gender, features, quality  
**Example:** Feedonomics Men’s Outdoor Quick Dry Fleece Pants

**Product type:** fishing gear  
**Recommended additional info:** quality, accessories  
**Example:** Feedonomics FeedoReel Fishing Rod and Reel Organizer Bag

**Product type:** boating  
**Recommended additional info:** features, quality  
**Example:** Feedonomics FeedoWave 1 – 3 Rider Towable Tube for Boating

### Sports Collectibles and Trading Cards.

**Product type:** collectible  
**Recommended additional info:** count, quality, sport  
**Example:** Feedonomics FeedoPack 2021 Series 1 Baseball Cards

**Product type:** collectible  
**Recommended additional info:** vintage, count, sport  
**Example:** Feedonomics 100 Vintage Football Cards

**Product type:** collectible  
**Recommended additional info:** quality, count, sealed, league  
**Example:** Feedonomics 600 Unopened Baseball Cards

### Tools and Home Improvement.

**Product type:** power and hand tools  
**Recommended additional info:** count, features, quality, accessories  
**Example:** Feedonomics FeedoHome 170-pc General Purpose Tool Set with Case

**Product type:** cookware  
**Recommended additional info:** size, color, features, material  
**Example:** Feedonomics Seasoned Cast-Iron Skillet with Assist Handle in Black, 10.25 in

**Product type:** kitchen and bathroom fixtures  
**Recommended additional info:** size, color, features, material, color  
**Example:** Feedonomics Silicone Drain Protector in Gray, One Size

### Toys & Games.

**Product type:** toys and games  
**Recommended additional info:** features, color  
**Example:** Feedonomics FeedoFloat 4-in-1 Inflatable Multi-Purpose Pool Hammock in Light Blue

**Product type:** toys and games  
**Recommended additional info:** color, count, packs, features  
**Example:** Feedonomics 330 Rapid-Filling Colored Water Balloons, 10-Pack

**Product type:** toys  
**Recommended additional info:** features, color  
**Example:** Feedonomics FeedoSplash Interactive Purple Floating Octopus Interactive Bath Toy

### Video & DVD.

**Product type:** movies  
**Recommended additional info:** quality, formats  
**Example:** Need for Feed 4 (Blu-Ray, DVD, Digital)

**Product type:** TV series  
**Recommended additional info:** quality, series, season  
**Example:** Feedwatch: The Complete Series (Blu-Ray)

### Watches.

**Product type:** watches  
**Recommended additional info:** touch screen, year, quality, features  
**Example:** Feedonomics FeedoFit 2021 Smart Watch with Touch-Screen Fitness Tracker

**Product type:** watches  
**Recommended additional info:** design, quality, features  
**Example:** Feedonomics Minimalist Stainless Steel Slim Casual Quartz Watch

## What is Amazon product title optimization?

Amazon product title optimization is the process of structuring and refining product titles to follow Amazon's guidelines and improve visibility in search results. A well-optimized title helps customers quickly understand what you're selling and can increase your click-through rate and conversions.

## Why are Amazon product title guidelines important?

Following Amazon product title guidelines ensures that your listings comply with the marketplace’s rules and remain active. Titles that don't meet the requirements may be suppressed or disapproved. Guidelines cover things like character limits, formatting, and prohibited content.

## What is a good product naming convention for Amazon titles?

A strong product naming convention includes:

- **Brand + Product Type/Model + Key Features (like size, color, or flavor)**
- Example: Feedo WH-1000XM5 Wireless Noise-Canceling Headphones, Black

This format helps maintain clarity and consistency across your product catalog.

## Can I use promotional phrases or symbols in my Amazon titles?

No. Amazon title guidelines prohibit promotional phrases like “Best Seller” or “Free Shipping” and discourage decorative characters. Stick to straightforward, informative language.

## How do Amazon title optimization best practices differ by category?

Different product categories have unique expectations, including the details you choose to highlight and the title length. For example, titles for jewelry should highlight material and gemstone type, while titles for electronics should emphasize specs like model number and connectivity. Refer to Amazon’s category style guides or work with Feedonomics to tailor your approach.

## What role does Feedonomics play in Amazon product title optimization?

Feedonomics offers full-service feed management that helps sellers optimize titles and other attributes across Amazon listings. Our experts stay up-to-date with Amazon title guidelines and ensure your product data follows best practices for each category—boosting your visibility and reducing listing errors.